MY STORY
“RELATIONSHIPS COMES FIRST THEN THE OUTCOME OF MY WORK”
Shai is a Photographer Based in Tel Aviv, Originally from a small workers town in Northern Part of Israel. His Campaigns include Michael Kors, H&M, Adidas, Gant, Diesel, Pandora, Vouge and A verity of Online and Printed Issues of Israeli and Worldwide Brands and Magazines Publications. Shai is represented in Shaked & Perry talent agency.
The world of art has always been a part of my life. through art magazines as a child, during my High School and Academic Education and Up until these very moments that I am writing these lines for you to read.
I use Photography as a tool to create solidarity between people, I am doing that by creating a value that reflects a being / emotion that I already have. I believe that as I can see different beings and qualities in people, other people will be able to see the same beings and qualities and feel the same emotions, hidden or visible, transparent through my work. By that a true meaning is made with my Images.
There is a big dissatisfaction living in me of Aesthetics Art, and Art that stimulates Euphoria or Perfection, therefor I choose to see and understand the world trough an Anti-aesthetics Manifest as, in my opinion, all People are.
As a medium, Photography for me isn’t the absolute way of Visibility but the way I choose to see My Life and the People in this world.
Shai Franco
Photo by Aviad Zisman